How Taco Bell’s CEO Is Keeping Gen Z Obsessed

Taco Bell engages Gen Z by using social media platforms like TikTok to share trendy, attention-grabbing content. The brand also attracts customers with $6 “Meal Deals” and creative promotions that emphasize value and excitement.

View Article

*Source: https://www.wsj.com/video/series/in-depth-features/how-taco-bells-ceo-is-keeping-gen-z-obsessed/9783EF42-2B1C-4C07-A10F-95A6D5FB8F67?mod=Searchresults&pos=3&page=1

Taco Bell has built a strong brand by skillfully using social media to connect with Gen Z consumers who love fast, affordable food. The company leverages platforms like TikTok to stay relevant and engaging—its recent post using a trending sound effectively captured viewers’ attention by tapping into familiar online trends. Taco Bell’s marketing strategy also includes attractive “Meal Deals,” offering multiple items for around $6, which appeal to customers seeking value. Additionally, the brand’s creative promotions and product launch events generate excitement and drive people to visit their stores.